You may be surprised to learn that your lead generation website might not be generating as many leads as you think. Nearly half of all website conversions are not true sales leads, but instead things such as job applications and incomplete form submissions.

Unless you take the time to separate these dead ends from your true sales leads through a lead validation process, you might be working with incomplete information — and completely unaware of the true effectiveness or ineffectiveness of your lead generation campaign.

The following presentation details why lead validation needs to be a critical component of your campaign, thus decreasing your chances of being surprised by incomplete information again.