Every business needs customers to thrive. No customers, no business. It then follows that attracting customers and making them remain committed to the business is the ultimate goal of every…
The very fact that it feels like email has been around since the beginning of the internet, may make you think it’s now primitive and irrelevant way of marketing. This…
Every day I come across an article, an interview or, in today’s case, a book that confirms what we’re doing. Last night I was reading a book called, “The Four:…
When you drive traffic to your website, there is no way to determine who that person is if they do not notify you that they visited your site. So those…
InMarket Leads Are PEOPLE researching products and are actively considering buying a service or product like yours A PERSON who is actively pursuing a purchase of what you sell…
People Based Marketing: The ability to recognize and run ads to prospects or past clients on all of their devices, on any marketing platform, online or offline; the ability to…
Understand Your Audience This is marketing 101. What we mean by this is leveraging “Direct Response Marketing” and really understanding who your client is. Example: TO SELL JOHN JONES WHAT…
Imagine having a complete list of the people who are considering buying your services. Seriously imagine that. I am talking about knowing, by name who exactly is thinking about exchanging…
If your B2B business doesn’t have an Internet authority yet, you’ve most likely run out of excuses not to be by now. It’s no longer a novelty for businesses —…
Niche Current client base What niche market has the biggest problem regarding your solution Generate more clients Focusing on a niche, will make you more valuable Scale Focusing on a…