Every business needs customers to thrive. No customers, no business. It then follows that attracting customers and making them remain committed to the business is the ultimate goal of every…
If your B2B business doesn’t have an Internet authority yet, you’ve most likely run out of excuses not to be by now. It’s no longer a novelty for businesses —…
With the rise in popularity of online marketing, many effective offline marketing methods are easily forgotten when marketing campaigns are planned. Most believe that digital marketing is the only way…
At the start of 2016, one of the newest marketing trends in IT was big data. Almost 90% of business-to-business (B2B) marketers intended to implement predictive analytics into their strategies…
Highly-skilled, talented individuals whose collective goal is to maintain their clients’ technology infrastructures so clients can focus on building their own clientele and increasing revenue: These people staff most IT service…
Baseball and IT service industry sales are similar: They both start with one hit. In baseball, it’s a double to the right-field corner. In IT services, it’s connecting with a client. So, how can you attract more clients and close on more prospects?