Every business needs customers to thrive. No customers, no business. It then follows that attracting customers and making them remain committed to the business is the ultimate goal of every…
You may be surprised to learn that your lead generation website might not be generating as many leads as you think. Nearly half of all website conversions are not true…
The more you can get to know your customers, the easier it will be for you to add value to their lives. If you know what they want out of…
Using social media to market your products and services is an excellent way to get more business. The idea is to give your audience useful and valuable content to consume…
Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need…
Increase demand for your product or service Pay attention to market research Produce stellar content Feature customers' reviews Keep Marketing Target a vertical market niche A vertical market is a…
Knowing who your ideal customer is determines (or should determine) everything from the features and functionality of the product or service you build, to the words you use and…
There are only 3 ways to grow your IT business in hyper-competitive marketplace. You can increase the number of customers, increase the average transaction value, and increase the frequency…
https://youtu.be/InrKzYBvK7c Business development is key to your IT business. If you have made it this far in business without doing any concentrated business development or marketing, it is a matter…