Check out Atlassian’s Innovative Sales Strategy – this software company generated 5 Billion in Revenue without a single sales rep. Their strategy?

• attract corporate clients with small-bore efforts that rely largely on good reviews
• distribute products to individuals or small groups at potential customers big and small and hope interest spreads upstairs

If you are not in a position to implement this type of strategy, the following are some simpler methodologies you can begin to implement immediately:

Identify & Create a Need

• Run Ads
• Retargeting/Remarketing
• Content Creation

Create a Contact List

• Capturing leads is vital to your success so always get a name and email address
• Use free valuable content to capture contact info
• What’s in it for the customer (why will they benefit from your services)
• Invest in a CRM or Marketing Automation tool

Build Relationships

• You do this by continuous communication with the prospect
• Educational, engaging, or entertaining
• Always sell yourself and/or your IT services
• Focus on their pain points and the benefits of using your solution

Convert & Close

• Goal is to make the lead a customer
• Use a Call-to-Action (CTA)
• Should be easy for the prospect to get more information and speak with you
• Examples to get a customer to take that step forward are:
  • Trials
  • Set Up
  • Training
  • Guarantees
  • Social Proof
  • Engaging Stories

Fulfil & Get Results

A customer is 4x more likely to go with a competitor if the problem is service-related than price- or product related.  – Bain & Company

70% of buying experiences are based on how the customer feels they are being treated

It costs 6-7x more to acquire a new customer than retain an existing one

If you found this information valuable and want to learn more, check out this free training => How To Get More Clients For Your IT Business or visit me at www.michaelkearse.com