How To Sell Your IT Services ?⌨?Without A Dedicated Sales & Marketing Team!!!

Check out Atlassian’s Innovative Sales Strategy – this software company generated 5 Billion in Revenue without a single sales rep. Their strategy?

  • attract corporate clients with small-bore efforts that rely largely on good reviews
  • distribute products to individuals or small groups at potential customers big and small and hope interest spreads upstairs


If you are not in a position to implement this type of strategy, the following are some simpler methodologies you can begin to implement immediately:

Identify & Create a Need

  • Run Ads
  • Retargeting/Remarketing
  • Content Creation

Create a Contact List

  • Capturing leads is vital to your success so always get a name and email address
  • Use free valuable content to capture contact info
  • What’s in it for the customer (why will they benefit from your services)
  • Invest in a CRM or Marketing Automation tool

Build Relationships

  • You do this by continuous communication with the prospect
  • Educational, engaging, or entertaining
  • Always sell yourself and/or your IT services
  • Focus on their pain points and the benefits of using your solution

Convert & Close

  • Goal is to make the lead a customer
  • Use a Call-to-Action (CTA)
  • Should be easy for the prospect to get more information and speak with you
  • Examples to get a customer to take that step forward are:
    • Trials
    • Set Up
    • Training
    • Guarantees
    • Social Proof
    • Engaging Stories

Fulfil & Get Results

A customer is 4x more likely to go with a competitor if the problem is service-related than price- or product related.  – Bain & Company

70% of buying experiences are based on how the customer feels they are being treated

It costs 6-7x more to acquire a new customer than retain an existing one


If you found this information valuable and want to learn more, check out this free training => How To Get More Clients For Your IT Business or visit me at


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