There are only 3 ways to grow your IT business in hyper-competitive marketplace. You can increase the number of customers, increase the average transaction value, and increase the frequency of repurchase. The following are some ways to do all 3 of these.

Target your audience as effectively as possible

• Focus on a specific group of customers, and what their specific needs and wants are
• Focus on what you do best and for a group of people who will buy what you create
• Easier to identify and target potential clients and partners to work with
• Easier to become an expert and well known in your niche

Utilize content marketing to showcase your expertise

• Build your brand
• Attract prospects & customers
• Provide information shoppers need before they’ll buy
• Increases sales

Keep in contact with prospects

• Blogs
• Podcasts
• Webinars
• Live Video
• Social media sites

Reach beyond existing demand

• Create Blue Ocean Strategies
• Look at non-customers
• Build on the commonalities these customers value

Strategize Innovation

• Be just ahead of the trend.
• Ensure that there are infinite upsides.
• Employ the 5 Steps to innovate a company…
  • New Voices
  • New questions/New conversations
  • New perspectives
  • New passions
  • New experiences