Periscope Replay!!!

1.        First of all, show Customers You Understand Their Pain
   •          This draws them in to you
   •          You become a thought leader, and expert
   •          Build a relationship

2.        Also, find Your Place In Their Business Vision
   •          This turns your IT product or service from a want to a NEED
   •          The ability to charge more; increase fees
   •          Create a superior product/service

3.        Another technique – include A Video Of How Your Product Works 
   •          Easier to educate complex technology
   •          Reduces travel cost and other expenses
   •          Can be used as a follow up

4.        And market Across Channels
   •          Never put all of your eggs in One basket
   •          There 7.4 Billion people in the world and everyone pays attention to something different
   •          You want to be everywhere your potential customers are

5.        Finally, use Direct Marketing
   •          Generate a specific response from your ideal clients
   •          Focus limited resources where they are most likely to produce results
   •          Measure success of campaigns accurately by analysis response