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Intro Application Security is the use of software, hardware, and procedural methods to protect applications from external threats. In the world of software design, security is becoming an increasingly important…
The more you can get to know your customers, the easier it will be for you to add value to their lives. If you know what they want out of…
The dictionary defines a value proposition as, an innovation, service, or feature intended to make a company or product attractive to the customers. This really boils down to the time-honored…
At the start of 2016, one of the newest marketing trends in IT was big data. Almost 90% of business-to-business (B2B) marketers intended to implement predictive analytics into their strategies…
Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need…
With the mobile enterprise app market growing with no stop in sight, what’s trending and how can you position your IT company to take advantage of market conditions?
Pay-per-click (PPC) advertising is one of the least expensive and most effective ways of gaining internet exposure for your IT company. With PPC, instead of paying upfront for advertising, you…
Do you want to grow your client base while providing the best service possible and increasing your financial security? You know you have a prime IT company staff, your services…
Your budget and resources may be a bit tight as you launch your IT company. Among hiring staff, training, and setting up vendor relationships, your marketing funds could be minimal…