Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need…
You may have heard the new way to market without email. You may have even seen coaches talking about how they hate email, funnels, and marketing in general. But, the…
When you build a strong email list there are a few tools that you might like to try out to help make the job easier, faster, and meet legal requirements.…
Using social media to market your products and services is an excellent way to get more business. The idea is to give your audience useful and valuable content to consume…
At the start of 2016, one of the newest marketing trends in IT was big data. Almost 90% of business-to-business (B2B) marketers intended to implement predictive analytics into their strategies…
Highly-skilled, talented individuals whose collective goal is to maintain their clients’ technology infrastructures so clients can focus on building their own clientele and increasing revenue: These people staff most IT service…
Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need…
With the mobile enterprise app market growing with no stop in sight, what’s trending and how can you position your IT company to take advantage of market conditions?
Baseball and IT service industry sales are similar: They both start with one hit. In baseball, it’s a double to the right-field corner. In IT services, it’s connecting with a client. So, how can you attract more clients and close on more prospects?
Pay-per-click (PPC) advertising is one of the least expensive and most effective ways of gaining internet exposure for your IT company. With PPC, instead of paying upfront for advertising, you…